Q1 2024 Performance of Virtual Fitness Apps in France

As the fitness industry continues to pivot towards digital solutions, the first quarter of 2024 has shown significant engagement in virtual fitness applications in France. Sensor Tower data reveals how top apps have performed on the unified platform, combining insights from both iOS and Android users.

Strava: Run, Bike, Hike maintained a steady flow of weekly active users (WAUs), starting the quarter with over 1M and peaking at 1.1M in mid-March. Downloads showed a mid-quarter surge, reaching 39K in mid-February, while revenue trended upwards in March, ending at $146K.

Iphigénie | The Hiking Map App saw a consistent number of WAUs, hovering around 12K throughout the quarter. Downloads experienced a significant increase in late February, cresting at 3K, with revenue also seeing a slight rise towards the end of March at $37K.

Trainsweateat - Coach Fitness displayed a decrease in WAUs from 25K to 17K by the quarter's end. Downloads peaked at 19K in mid-January but then followed a downward trend, concluding at 4K in late March. Revenue remained relatively stable, ending the quarter at around $29K.

Freeletics: Workouts & Fitness experienced a dip in WAUs from 62K to 44K. Downloads began at 4.8K and saw a slight increase in February, with revenue showing modest fluctuations and finishing the quarter at $25K.

Asana Rebel: Get in Shape witnessed a gradual decline in WAUs, starting at 13K and ending at 7.3K. Downloads saw a peak of 4.8K in early January, but by the end of March, they steadied to just over 1.3K. Revenue saw a slight increase in mid-March, reaching $24K.

While specific performance drivers are not discussed, the data provided by Sensor Tower offers valuable insights into the virtual fitness landscape in France for the first quarter of 2024.